GreenStar on the Hill: Collegetown Project Approved

By Brandon Kane,

General Manager

greenstar-collegetown-store-300Perseverance and collaboration are the hallmarks of the Collegetown Crossing project that will house GreenStar's third store, now set to open in 2016. The project, years in the planning stages, finally obtained site plan approval from the City of Ithaca in September.

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Sing Out Loud, It's Co-op Month!

Wednesday, 01 October 2014 13:08

By Joe Romano, 
Marketing Manager

coop month logoYou don't get harmony when everybody sings 
the same note.

— Doug Floyd

If you've ever sung karaoke with other people, you may know the experience. You get up to sing, oh, let's say, "Don't Stop Believin,'" by Journey. Everyone up on stage has a slightly different sense of the pitch, the cadence, and the timing. Some hold notes longer; some start them sooner. The four or five of you, all trying to sing the same thing, don't quite pull it off. Worse, when you try to adjust to get in unison, you end up even farther out of sync. The whole scene usually devolves into one in which each singer just starts wailing louder and louder until all in attendance are left feeling kind of bruised, and as for the song, well, you might just stop believin' altogether.

If, on the other hand, the singers are practiced in the art of harmony, everyone in the room will have a very different experience. Each singer will occupy their own vocal space and, though they're all singing different notes, perhaps even different words, they will have each found their own voice in the song, all the while remaining in unwavering relationship. These singers have found harmony, each singing a different song in time with the others. Those in attendance feel uplifted, because the space resonates with connection, and engages even those who are not singing. This is the nature of cooperation. We are not asked to all become the same when we cooperate; we all bring our very different voices, different lives, and different needs.

Read more: Sing Out Loud, It's Co-op Month!

GreenStar Toasts Finger Lakes
 Cider Week

Wednesday, 01 October 2014 12:27

By Tina Wright

14 9 Belleweather bottlesNew craft hard ciders are jumping into the market almost monthly, according to GreenStar's Grocery Manager Adam Morris. He says, "Cider sales are on the rise as more and more people recognize the great taste, the fact that cider is naturally gluten-free, and their desire to support the local food web." Craft ciders are starting to give craft beers a run for their money. GreenStar sold $17,721's worth of hard cider in 2013.

A longtime supplier to our store, Bellwether Hard Cider in Trumansburg has been a lonely outpost of hard cidery on the fringe of Finger Lakes wine country for years, but now they have enough local competition to easily help float the third annual Finger Lakes Craft Cider Week, October 3-12.

The local cider week includes one of the newer cider makers to be carried by GreenStar, Harvest Moon Cidery from Cazenovia. Adam says, "I'm personally very happy to see local apple farmers finding a niche for value-added products in the form of hard ciders. Each local or regional cider we carry represents another strand in the local food web, and I'm proud that our co-op helps get these ciders to customers in the Finger Lakes."

Read more: GreenStar Toasts Finger Lakes
 Cider Week

 

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  • Erik Lucas,
    Delicatessen Manager

    bigstock-Squash-smWe're cooking up a storm with the bounty of local produce. Look for Thanksgiving special-order menus.

    Squash! Potatoes! Kale! Collards! Root veggies! Our coolers are overflowing with local produce and the cooks are going at this stuff with relish. Look for all this and more on the hot bar and in the service case. We love Thanksgiving, and to help make yours a litt...

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