|Member Deals Begin Next Month|
By Joe Romano,
Beginning on Jan. 1, 2015, GreenStar will introduce a new Member Deals program. Member Deals will offer great sales exclusively to member-owners every day across both of our stores. These Member Deals will offer deep discounts — from 10% up to 30% off regular retail — and we expect around 100 items to be offered on sale at any given time.
Sunday, 02 November 2014 01:33
By Joe Romano,
Marketing Manager, and
the GreenStar Area Supervisors Team
Starting in January 2015, GreenStar will make a switch from our current U-Pick 10% Off program to a new Member Deals program. You likely won't believe the great prices, and we hope that your family, and our entire GreenStar community, will benefit from the savings. The new Member Deals program will take the place of U-Pick 10% Off as the latest in a long history of pricing plans that have been created to offer benefits to our member-owners while still welcoming non-members to shop.
At GreenStar's beginning, one had to be a member to shop at the Co-op, but in 1992 the decision was made that we should invite non-members as well. This created the need to price products so as to allow members to benefit from their membership. The first idea was a surcharge for non-members, but instead of our lower pricing being seen as a member-owner benefit, the surcharge was perceived as a penalty for non-members. So we changed our pricing practice to the one we still use today — we have one price on the shelves, and member-owners receive a member benefit discount at the register.
Over the years, we've developed new ways for our member-owners to benefit. In 2004, we joined a larger co-op sales program, now known as "Co+op Deals," then in 2008 added Managers' Specials (our in-house sales, advertised on the back page of GreenLeaf) and the Basics program. In 2010, we created the FLOWER program to provide those with limited income improved access to high-quality food and goods.
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