'Get Foodie' Debuts with Co-op Sponsorship

By Kristie Snyder,
GreenLeaf Editor

veg-318pxCarisa Fallon has wanted to do a cooking show since her daughter Rebecca, now nine, was a baby. “I’ve always loved to cook, and my mom did organic gardening so I had exposure to healthy choices,” she said.

“Rebecca was so enthusiastic about trying new things as a baby, and I felt like it was all about having a different approach to food — that making food together was fun.”

Carisa hopes to bring that enthusiasm to a diverse audience with her new show, Get Foodie, which airs every two weeks on local Pegasys channel 13, and is also available on YouTube (look for the next episode on Nov. 6). During each segment, she and her daughters, Rebecca and Ema, age 2, visit a local farm or producer, see the food


being grown or made, and then return to the kitchen to prepare a dish using that food. “I hope families will watch the show and be inspired to try new foods together, get to know the people who grow it, and cook together,” Fallon said.

With a background in film and video production, when she moved to the Ithaca area and discovered the wealth of local food choices, she decided to make the show a reality. She approached GreenStar as her sponsor, and Marketing Manager Joe Romano saw that the show was a perfect fit with GreenStar’s mission.

“Get Foodie focuses on local farmers, seasonal foods, sustainable practices and local shoppers,” said Romano. “What’s not to love?”

For Rebecca, who is a homeschooler, the show serves a different purpose. “I really like asking the farmers questions and meeting them and digging up potatoes and picking things,” she said.

New in Produce - Yes, We Have Fair Trade Bananas

Andy Rizos,
Produce Manager

fair-trade-bananasBananas are unlike any other fruit. Take some time to consider the meaning of fair-trade bananas this month.

This month, I've got some thoughts on bananas from our Equal Exchange representative, Nicole Vitello: 

"Bananas aren't local or seasonal. There's only one variety. They are grown in far-away places by people generally without access to the global trading market. For products like bananas, tea, coffee and cocoa, how can you apply the values you use when joining a CSA or becoming a member of GreenStar? Fair trade helps to address this problem. A fair-trade banana is not the same as a conventional banana, or even an organic banana. It's the concept behind the banana that makes it different, not the actual fruit itself. The Equal Exchange fair-trade banana represents the relationship with small farmers who don't live in your neighborhood. It represents not only GreenStar's relationship with Equal Exchange but with CEPIBO, APOQ and GUABO, the banana farmers growing your fruit halfway around the world. Learn more at www.beyondthepeel.com."

 

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